Franchise Marketing

Totalfranchise are proud to report that Prontaprint, Europe’s leading business design and print-on-demand specialist, has been highlighted as a major player within the Franchise industry after receiving a double nomination in this year’s prestigious Franchise Marketing Awards.

The awards are held in recognition of the sector’s most innovative and effective marketing campaigns for products, services and franchisee recruitment. Prontaprint has been named as a finalist in the Best Website and Best Franchisee Marketing Support categories following the successful implementation of its new brand identity and positioning.

Prontaprint hopes to scoop both accolades by demonstrating the strength of its intensive training and marketing support programme for new franchisees from initial induction through to on-going business support, and highlighting the benefits of its new integrated web solution launched last year – which has been commended and used as a case study by Microsoft.

Both are under-pinned by the roll-out of the company’s new brand positioning across its network of 150 centres in the UK and Ireland.

The company, which has also been recognised as a Business Superbrand for the seventh consecutive year this month, has undertaken a rigorous overhaul of its visual identity and development of enhanced business services and operating standards with a £3m brand repositioning programme which is set for completion this year.

Keith Davidson, Prontaprint’s Head of Marketing comments: "These nominations demonstrate the continued growth of the Prontaprint brand and the hard work that has gone into this development across the network. In a time of economic uncertainty, the franchise industry continues to thrive and we are proud to be recognised as a key player."

"2009 will see the completion of our brand positioning roll-out, ensuring that Prontaprint is the brand of choice for businesses across the UK and Ireland".

Winners of the Franchise Marketing Awards will be announced at an award’s dinner at the Marriott Grosvenor Square hotel, London on Friday 20th March 2009. Prontaprint is a previous winner of the Franchise Marketing Awards for Best Brand Management in 2008 and Best Overall Marketing in 2007.

To find out more about Prontaprint click here

(ArticlesBase SC #808430)